Pic's Peanut Butter World

Roll up to Pic’s Peanut Butter World, where we make the good stuff. Thousands of fine people have visited us, and you should too.

Our expert Peanut Butter Tour Guides will take you behind the scenes. See how the finest Hi Oleic peanuts are roasted in Roasting Matilda, our 15-metre oven, then squished into Pic’s Peanut Butter - once for Crunchy, one-and-a-half times for Smoochy, and twice for Smooth. Take in the smell of fresh roasted peanuts and follow their journey from start to jar.

There’s plenty more to enjoy:

Enjoy a tasting of all our delicious spreads
Discover the history of peanut butter and Pic’s story
Meet Pic himself (if he’s not off spreading the peanut butter gospel)
Grab a bite at PC Eatery (our on-site cafe)
Pick up a jar (or two) and exclusive merch in our shop

http://picspeanutbutter.com/tours

03 544 8402

49 Saxton Road,
Stoke,
Nelson 7011,
New Zealand

Opening Hours

Monday: 8:30 am – 4:00 pm
Tuesday: 8:30 am – 4:00 pm
Wednesday: 8:30 am – 4:00 pm
Thursday: 8:30 am – 4:00 pm
Friday: 8:30 am – 4:00 pm
Saturday: Closed
Sunday: Closed

a week ago

Phil MacDonald

Not only an interesting (and delicious!) look inside a functioning factory, but the team were incredibly helpful and went to great lengths to reunite me with my baby carrier which I somehow lost during the tour. Also the café is great!

2 weeks ago

Marianne Snook

An excellent tour of Pic's peanut butter factory where they Roast, crush, add salt, and package the resulting peanut butter. Fun, interactive guide.

2 months ago

Andrew Dennehy

Amazing place. The tour was super fun and informative. Getting to see the peanut butter factory so close was super cool. Also get to taste 4 different peanut butters and get a free jar to take away. Super good value for money and a great experience for all ages.

4 months ago

Laura Kim

Book the tour, you won’t regret it! The tour went above and beyond what I could’ve imagined it to be. Our tour guide was incredibly enthusiastic, and her positive energy definitely kept the whole tour group attentive throughout the whole tour. She was also very insightful and open to questions, so I got to ask away everything I wanted to know about Pic’s and just peanut butter in general, and she answered everything! I can imagine her being such a huge asset to the Pic’s team. The formation of the tour was also really great, with just enough explanations and time to explore the upstairs of the factory by ourselves. The tasting session at the end was also very efficient for getting to try the different flavours, all of which were delicious :) The merch shop and cafe were also really fun to look around, so be sure to check those out too!