Roll up to Pic’s Peanut Butter World, where we make the good stuff. Thousands of fine people have visited us, and you should too.
Our expert Peanut Butter Tour Guides will take you behind the scenes. See how the finest Hi Oleic peanuts are roasted in Roasting Matilda, our 15-metre oven, then squished into Pic’s Peanut Butter - once for Crunchy, one-and-a-half times for Smoochy, and twice for Smooth. Take in the smell of fresh roasted peanuts and follow their journey from start to jar.
There’s plenty more to enjoy:
- Enjoy a tasting of all our delicious spreads
- Discover the history of peanut butter and Pic’s story
- Meet Pic himself (if he’s not off spreading the peanut butter gospel)
- Grab a bite at PC Eatery (our on-site cafe)
- Pick up a jar (or two) and exclusive merch in our shop